The story...
Once upon a time, two brothers from a tiny town in the far north of England, set out to capture the hearts and minds of fishing maharajahs, film stars and royalty the world over...
“Mister Jim” is how the employees today address Jim Hardy, last of the family to work for Hardy's and now retired. Back in 1873, his Grandfather and his Great-Uncle Hardy opened their small shop in the far north of England. They were passionate fishermen and so they invented fishing tackle. The criteria: "Only the best is good enough."
With their skill,
devotion, and innovative marketing they would conquer
the world. Kings, Queens and Maharajahs adored them and the family firm
of Hardy's
has been synonymous with fishing ever since.
